Keywords in SEO

SEO-for-2016

Keywords are essential to every aspect of a SEO campaign, from on-site placement and usage to link prospecting and acquisition. Knowing which terms to target and how to target them can either produce great results or end in a huge flop.

There’s no denying that content marketing has become a top priority for many businesses SEO strategy these days. Yet despite the value quality content can bring to areas like demand and lead generation, a recent study by Content Marketing Institute reports that web traffic is still the most common criteria used to measure content marketing success. While the world of SEO has certainly evolved over the years, keyword research remains the cornerstone of any successful SEO strategy. It’s true, Google algorithm updates are designed to place more emphasis on content quality, but at the end of the day, people still have to type something into the search field to get results.

Defining and categorizing keywords will help in your link outreach and community building online, both of which are essential in order to drive relevant traffic to web sites. While there are a number of schools of thought when it comes to the types of keywords we should use, Let’s walk through types and will how to use them in all areas of our SEO strategy.

1. Market-defining keywords:
Market-defining keywords are terms and phrases of the target audience, use them when talking about your business or industry. These phrases are usually very broad and generic, so they are often much harder to rank for than others; nonetheless, they are still extremely important. These terms are critical in the on-page optimization process. Following SEO best practices, add these terms throughout your site pages. Market-defining keywords are also helpful in jump-starting your content creation. Framing these keywords inside broader questions can help in development of some great content for the web site or blog. When it comes to link acquisition, use these terms to prospect for link- or community-building opportunities. Manual link building is not the most glamorous thing these days, but it works better than any other method. These terms may uncover some other great sites within your field that you can partner with.

2. Know your audience:
This may be the most overlooked (and more important) part of keyword research. Before marketers can choose the best keywords for their websites, they first need to understand who they are optimizing for. Market research should be applied to help marketers get into the heads of their target audiences. Understanding the topics that are important to customers is the first step to narrowing down the keywords that are most likely to draw them to your site.

3. Target longtail phrases:
It’s very important that marketers choose the right keywords that are specific to their particular markets, also known as “longtail” keyword phrases. For instance, the term “training” alone could refer to anything from sports training to dog training — not exactly a niche audience. To optimize content for the right people, it’s important to be specific. “Sales training” is good, but “B2B sales training” is better, and “books on B2B sales training” beats them all. Longtail phrases also tend to have lower competition, increasing the odds of higher page ranks in Google.

4. Customer-defining keywords:
Customer-defining keywords are the terms and phrases are customers use to define themselves. What do customers call themselves? How do they refer to others in their group? These two questions will guide in uncovering these powerful keywords. This type of keyword is important because it will help you discover others who relate to your target audience. Some may be directly related to your customer base, and others may be in a similar niche. Either way, by using these terms, can uncover some great insight into how the audience speaks and how can frame the site in a way that entices them to interact. SEO is much more than just search; it’s about creating a connection. Customer-defining keywords will help connect with those who want or need the products or services. By understanding how your audience defines themselves, we can create better content, build more contextually appropriate links and build better, more authentic connections online.

5. Product keywords:
Product keywords describe what we sell. When listing out and researching these terms, lets be specific about it. For example, if we are selling computers, we need to use the brand names as well: Dell laptop, MacBook Pro, Surface Pro and so on. This will help us in uncovering some great opportunities and prospects which helps in meeting very specific niches within our target customer segments. In most spaces, we find smaller segments that are very devoted to a particular brand, style or type of product. Within these segments, we will find the product enthusiasts who are normally more likely to take action when approached for linking and brand building. Product keywords are great for use on your site and a great starting point for creating targeted content for our blog.

6. Related vertical keywords:
Related vertical keywords are the terms within our target segment of ecosystem. These terms can range from suppliers to customer industries, but they need to have a clear connection to our primary audience. These terms are helpful in uncovering new prospecting opportunities, as well as helping us in building a strong community of like-minded individuals. Related vertical keywords can help us “cross-pollinate” our link outreach and community-building efforts. By tapping into closely related niches, we can expand message to others who may be interested but just don’t know much about you. With this new information, can create helpful content and space to bring the two communities together.

7. Use different keywords to say the same thing:
Renowned content marketing guru Marcus Sheridan advises marketers that when it comes to an SEO strategy, there’s more than one way to get a singular point across. For example, while working on his swimming pool company’s blog, Sheridan decided to create a post about how much certain types of pools cost. After that, he created a post covering the price of those same types of pools. While these two topics may appear to be the same, Sheridan realized that search engines would recognize “how much does it cost” and “what is the price” as different keyword phrases. By creating posts optimized for both, he was able to increase the odds that customers would find his content, no matter how they searched for it.

8. Leverage traffic analytics:
Reporting tools like Google Analytics helps with the keyword selection process. By analyzing traffic trends, marketers can identify which types of keywords are driving visitors to their site, and build on those trends with future content. While search engine optimization has changed quite a bit over the years, keyword selection is still a critical part of any successful SEO strategy. By targeting the right keywords at the very beginning, online marketers can put their content — and brands — in the best position to increase search engine visibility and get a leg up on the competition.

9. Geotargeted keywords
Geotargeted keywords are key for the local rankings. According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on a computer/tablet did the same.” Defining geotargeted keywords will help in target the local prospects, groups and events of a company, can engage with and/or sponsor. Local SEO is a powerful way to grow our reach and influence in our own backyard. If we have a brick-and-mortar business, local SEO will drive targeted traffic not just to the site, but to the store as well. When doing research on geotargeted terms, lets just don’t stick up to our town or city. Expand the territory to include neighboring areas. If its in a larger city, break down the geo terms into neighborhoods to capture an even more targeted segment.

When it comes to finding, organizing and using keywords, the biggest piece of advice is to be patient and keep digging. The more we search and investigate, the more we will be able to uncover. After we have the list, organize keywords by action, and develop the plan. Optimize the site, and then focus on outreach. Using these keywords, we will be able to build a community that helps in driving site in the right direction.

Abstract Design

abstract-design

Abstract art uses a visual language of shape, form, color and line to create a composition which may exist with a degree of independence from visual references in the world. Western art had been, from the renaissance up to the middle of the 19th century, underpinned by the logic of perspective and an attempt to reproduce an illusion of visible reality. The arts of cultures other than the European had become accessible and showed alternative ways of describing visual experience to the artist. By the end of the 19th century many artists felt a need to create a new kind of art which would encompass the fundamental changes taking place in technology, science and philosophy. The sources from which individual artists drew their theoretical arguments were diverse, and reflected the social and intellectual preoccupations in all areas of Western culture at that time.

Abstract art, nonfigurative art, nonobjective art, and nonrepresentational art are loosely related terms. They are similar, but perhaps not of identical meaning.

Abstraction indicates a departure from reality in depiction of imagery in art. This departure from accurate representation can be slight, partial, or complete. Abstraction exists along a continuum. Even art that aims for verisimilitude of the highest degree can be said to be abstract, at least theoretically, since perfect representation is likely to be exceedingly elusive. Artwork which takes liberties, altering for instance color and form in ways that are conspicuous, can be said to be partially abstract. Total abstraction bears no trace of any reference to anything recognizable. In geometric abstraction, for instance, one is unlikely to find references to naturalistic entities. Figurative art and total abstraction are almost mutually exclusive. But figurative and representational (or realistic) art often contains partial abstraction.

Both geometric abstraction and lyrical abstraction are often totally abstract. Among the very numerous art movements that embody partial abstraction would be for instance fauvism in which color is conspicuously and deliberately altered vis-a-vis reality, and cubism, which blatantly alters the forms of the real life entities depicted.

 

Lord Krishna

Beautiful Krishna Images

New SEO format requires No Technicality?

WE all know how internet is complicated. If one thinks about the innumerable calculations that go into every Google search just to bring us the perfect required searched information on our request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced geek programmers.

SEO - Search Engine Optimization - with an arrow pointing up.

Fortunately, we all are not a Google engineers, and we don’t need to be in order to rank higher in search engines. Because the early days of SEO leaned on backend coding tactics and deceptive tricks to get sites ranking higher, there’s a modern-day misconception that SEO success can only be achieved through a combination of technical proficiency and extensive experience. This simply isn’t true. While there are some architectural strategies and coding tactics that one should employ as part of the strategy, for the most part, modern SEO can be implemented without any prior experience, and without any technical knowledge of how websites — or Google’s algorithm — work. As an illustration of why technical expertise is no longer an absolute necessity, consider this: Google’s search algorithm is completely undisclosed. No search marketer, now or ever (save for a handful of former Google engineers, perhaps), has ever had access to the actual lines of code that determine which businesses rank where.

All the combined knowledge of SEO, from offsite to onsite and from 2000 until now, has come either as the result of an experiment or as a result of Google telling us what its algorithm looks for. These are non-technical inferences, and are often boiled down to generalities, such as “write quality content” or “reduce your bounce rate.”  Ultimately, there’s only one motivation that drives Google: the experience of its users. It wants its users to be happy so they’ll keep coming back to Google. So Google favors sites that make their visitors happy in turn. Ignore all the technical terms, all the details of execution and all your preconceived notions for a moment and focus on this: the happier your users are when they visit your site, the higher you’re going to rank.
Modern SEO really is that simple. That being said, there are a few key ways you’ll need to make your users happy.

1. OFFERING A GOOD ONSITE EXPERIENCE
This includes a number of different factors, but none of them require much familiarity with web design or development. Make your purpose known. Make your site aesthetically pleasing. Make it easy for your users to find exactly what they’re looking for. Make your site fast, and optimized for any device (this one we may need a coder’s help for, admittedly). Make navigation simple. These principles are basic, and if one follows them, users will have a better time.

2. WRITING GOOD CONTENT
Content has been a major pillar for SEO for the past decade or so, but you no longer need to pay attention to the keyword phrases include or how often you include them, nor do need to present content in a specific way. Just need to make sure choosing interesting, relevant topics, and writing about them in an original, informative way (free from error, of course). An English degree might help write more eloquently, but as long as writing high-quality material that’s relevant for industry and adds significant value for visitors and readers.

3. GETTING OTHERS TO ACKNOWLEDGE YOU AS AN AUTHORITY
Google looks to outside sources to determine how much of an authority are in respective space. In the old days, taking advantage of this meant sneaking in links to as many sources as possible. Today, there’s no need for such tactics. Instead, it’s about building relationships, person to person, which anybody can do with enough time and patience. Build relationships with outside blogs and other publishers, and eventually they’ll help you get published. Write enough quality content, and other sites will link to yours naturally. Make your site a magnet for inbound links, which Google sees as “votes” for your site’s credibility, trust and authority.

4. RISING IN SOCIAL POPULARITY
Geting Popularity on social media also plays a role in how to rank in organic search results. For example, correlation studies have consistently shown that if you have 1,000 highly active followers on Twitter, you’ll rank higher than if you have no Twitter account at all. While correlation doesn’t equal causation, there’s certainly no harm that can come from building your brand in social media channels. In fact, there are only major benefits. Social media marketing is a bit of a science, but the fundamentals are clear and easy to understand: establish a presence, engage with people often and syndicate great content whenever you can. Eventually, the audience will come to you naturally. For more insights on social media marketing, grab my ebook, The Definitive Guide to Social Media Marketing.

5. EARNING LOCAL RELEVANCE
It’s also important to be reviewed well on third-party sites such as Yelp and TripAdvisor, especially if you’re shooting to build your relevance as a local business. But this, too, requires little to no technical expertise.
Claim your profile on as many of these sites as you can (the setup process is relatively simple), then let your customers do the rest of the work for you. Make your presence on these sites known, and people will start filling out reviews on their own. All you have to do is give them the greatest in-person experience you can and learn from any constructive criticism you receive in the meantime.
MODERN CMS SYSTEMS
It’s also worth mentioning that most modern content management systems (CMS) have been created or modified with the intention to streamline the SEO process. Most important backend configurations are automatic, and most other code-specific entries are presented in an interface that’s easy to understand and even easier to update. As long as you’re following a modern system of web development, the technical side of SEO is easier to understand than ever before.  Ultimately, modern-day SEO can be boiled down to one principle: make your users happy. If users come to your site, get what they’re looking for and have a good time doing it, Google will take notice, you’ll rise in rank, and if more users have the same experience, the whole process will continue. Technical proficiency helps, but the common-sense style approach to content marketing and user experience optimization often performs just as well in increasing your overall rank.