SEO Cheat Sheet 2015

SEO Cycle Vector
1. Important HTML Elements

Title Tag

<head>

<title>Page Title</title>

</head>

Best Practices for Title tags:

  • Less than 512px (50-70 characters)
  • Important keywords near the beginning
  • Each title should be unique

 

Meta Description Tag

<head>

<meta name=”description”

content=”This is an example.”>

</head>

Best Practices:

  • Best under 155 characters
  • Each description should be unique
  • Well written descriptions influence
  • click-through rate

 

Image

<img src=”img/keyword.jpg” alt=”keyword” width=”100″ height=”100″>

[alt keys are always important in img tags]

 

Hyper links

Text Link
<a href=”https://www.example.com/webpage.html”>Keyword in AnchorText</a>

NoFollowed Link
<a href=”https://www.example.com/webpage.html&#8221; rel=”nofollow”>Keyword in Anchor Text</a>

Image Link
<a href=”https://www.example.com/webpage.html”><img src=”/img/keyword.jpg” alt=”keyword” width=”100″ height=”100″></a>

Hyperlinking Best Practices

  • Preference: HTML links over JavaScript
  • Use “nofollow” for paid links and untrusted content
  • For image links, the alt attribute serves as anchor text

2. HTTP Status Codes

  • 200 OK/Success
  • 301 Permanent Redirect
  • 302 Temporary Redirect
  • 404 Not Found
  • 410 Gone (permanently removed)
  • 500 Server Error
  • 503 Unavailable (retry later)

3. Web Master Tools

  • Google Web Master Tools

https://www.google.com/webmasters/tools/home

  • Bin Web Master Tools

http://www.bing.com/toolbox/webmaster/

  • Yandex Webmaster

https://webmaster.yandex.com/

Canonicalization
Common Duplicate Homepage URLs

Best Practices of Canonicalization

5. URL Best Practices

Common URL Elements
https://store.example.com/category/keyword?id=123#top
    1          2           3            4         5              6             7       8

  1. Protocol
  2. Subdomain
  3. Root Domain
  4. Top-Level Domain
  5. Subfolder/Path
  6. Page
  7. Parameter
  8. Named Anchor

SEO Tips for URLs

  • Choose shorter, human-readable URLs with descriptive keywords
  • Exclude dynamic parameters when possible (see Canonicalization and Pagination)
  • When possible, place content on the same subdomain to preserve authority
  • Recommended: https://example.com/blog
  • Less Ideal: https://blog.example.com

Find More information @ SEO MOZ 

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