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SEO Cheat Sheet 2015

SEO Cycle Vector
1. Important HTML Elements

Title Tag

<head>

<title>Page Title</title>

</head>

Best Practices for Title tags:

  • Less than 512px (50-70 characters)
  • Important keywords near the beginning
  • Each title should be unique

 

Meta Description Tag

<head>

<meta name=”description”

content=”This is an example.”>

</head>

Best Practices:

  • Best under 155 characters
  • Each description should be unique
  • Well written descriptions influence
  • click-through rate

 

Image

<img src=”img/keyword.jpg” alt=”keyword” width=”100″ height=”100″>

[alt keys are always important in img tags]

 

Hyper links

Text Link
<a href=”https://www.example.com/webpage.html”>Keyword in AnchorText</a>

NoFollowed Link
<a href=”https://www.example.com/webpage.html&#8221; rel=”nofollow”>Keyword in Anchor Text</a>

Image Link
<a href=”https://www.example.com/webpage.html”><img src=”/img/keyword.jpg” alt=”keyword” width=”100″ height=”100″></a>

Hyperlinking Best Practices

  • Preference: HTML links over JavaScript
  • Use “nofollow” for paid links and untrusted content
  • For image links, the alt attribute serves as anchor text

2. HTTP Status Codes

  • 200 OK/Success
  • 301 Permanent Redirect
  • 302 Temporary Redirect
  • 404 Not Found
  • 410 Gone (permanently removed)
  • 500 Server Error
  • 503 Unavailable (retry later)

3. Web Master Tools

  • Google Web Master Tools

https://www.google.com/webmasters/tools/home

  • Bin Web Master Tools

http://www.bing.com/toolbox/webmaster/

  • Yandex Webmaster

https://webmaster.yandex.com/

Canonicalization
Common Duplicate Homepage URLs

Best Practices of Canonicalization

5. URL Best Practices

Common URL Elements
https://store.example.com/category/keyword?id=123#top
    1          2           3            4         5              6             7       8

  1. Protocol
  2. Subdomain
  3. Root Domain
  4. Top-Level Domain
  5. Subfolder/Path
  6. Page
  7. Parameter
  8. Named Anchor

SEO Tips for URLs

  • Choose shorter, human-readable URLs with descriptive keywords
  • Exclude dynamic parameters when possible (see Canonicalization and Pagination)
  • When possible, place content on the same subdomain to preserve authority
  • Recommended: https://example.com/blog
  • Less Ideal: https://blog.example.com

Find More information @ SEO MOZ 

Google: Algorithm Updates

google-update

Google has a long history of famous algorithm updates, search index changes and refreshes which has great impact on search engine results.

Below are links to some of the most important resources for search marketers: