Last night as per latest sources it is confirmed that Google has released a new algorithm update to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes more likely will be visible within the Google Maps search results and Google Web search results.
Note: Few Experts from the industry have named this update the Pigeon update, not sure what is the reason.
The core changes are behind this update is, it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from this change.
As Experts says that Google told them, the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more…
In addition, it is also confrimly informed to experts by Google, that this new algorithm improves their distance and location ranking parameters.
The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.
Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.