Everyone in SEO talks about it: authority. It’s the key measurement for ranking? But what defines authority in the eyes of each search engine? We all know that we have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true authority on a subject. Over the past two years, many reputable, arguably authoritative websites have seen major Google organic ranking drops due to various Panda updates. How frustrating. But Panda may have just taken a positive turn, and Google may have fine.
Google Updates and SERP Changes – June 2014
“Had a few days of double the traffic and great user interaction and on the 1st, Sunday, I have more than half less the traffic and a on site of of less then 20 seconds”.
May was an incredibly busy month for Google SEO related topics, specifically seeing Panda 4.0 roll out, the Google Spam algo being updated, press release sites taking a dive and several unconfirmed updates that Google wouldn’t talk about.
We also saw eBay get slapped, a popular site named MetaFilter talk about their Google penalty and a Nest competitor call out Google.
Google Panda 4.0 Now Rolling Out; A New Panda Algorithm
Last month was pretty wild, with Google confirming an update over the weeks in june targeting spammy queries and also Google’s Matt Cutts posting on Twitter that Panda 4.0 was released.
This is a new Panda algorithm, not a refresh that we’ve seen almost monthly but enough for Google to name this 4.0, which means a new algorithm update to it.
Google’s Matt Cutts told us at Search Engine Land that this Panda 4.0 update impacts ~7.5% of English queries to a degree that a regular user might notice.
Also Matt Cutts, made it sound like this update may appear gentler for some sites but it does lay the groundwork to future changes in the direction of a softer and gentler Panda algorithm.
So its no surprise that few sites might get affected very badly because of New Panda Algorithm Update.
Matt Cutts described the algorithm before they launched it initially a year ago in this video: