Optimize the title tags Properly to suite requirements:
Every page on any website should have its own unique title tag. However, not all title tags are created equally!, From an SEO perspective, a good title tag should contain:
- Be no more than 70 characters (including Blank spaces)
- Include both product – or service-related keywords and more importantly your company’s brand name
- It shou8ld intriguing and informative enough to prompt search engine users to click through to your page (as title tags are typically used in the snipped displayed in the natural search results)
- Avoid “keyword stuffing” these important fields. Title tags that are no more than a string of all your website’s target keywords (in this example, something like “Auto Body Coupons, Auto Body Discounts, Auto Body Savings”) frustrate visitors and can lead to over-optimization penalties by the search engines.
Meta Tags – Meta descriptions
Along with the title tags, the section of every page on your website should contain a customized meta description tag. These brief page summaries should be no more than 150-160 characters long and should include at least one mention of your page’s target keyword phrase. While meta descriptions don’t hold nearly the SEO weight that they used to, their presence in the snippets found on search engine results pages plays an important role in your site’s overall
click-through rate. Meta descriptions tags in a way that captures search users’ attention, which increase the number of visitors, who choose to click on your listing compared to your competitors’.
Use of good & Rich Heading Sets
Both the title tag and meta description should be included in the section of every page on your website – When it comes to the pages, the body text, one of the best things to improve the overall SEO value is to include <h2> and heading tags containing your target keyword phrases in your content. Not only do the search engines place added weight on the words found in these particular tags, the visual relief they provide to your website’s readers will help them to move more efficiently through your site’s content.
ALT tags to images
If one chooses to add images to the web pages, should make sure to add ALT tags to them as well. ALT tags originally came about to provide visually impaired website visitors using text-to-speech devises with additional information about the content on their screens. And though this initial purpose is still valid, the content found in these fields is also important when it comes to SEO. Again, you shouldn’t “stuff” your ALT tag full of target keywords and keyword variations. Instead, use your ALT tags to clearly and accurately describe your website’s images, working in keyword phrases as they occur naturally.
Create a sitemap
In SEO, the search engines’ indexing programs – commonly referred to as “spiders” – play the important role of analyzing new websites (or new content added to existing websites) and adding their content to the lists of pages that can be displayed in response to user queries. As a result, facilitating the easy movement of these spider programs throughout your own site is an important part of optimizing your content for natural search traffic. One of the best things one can do to help the spiders is through indexing website, is to create a sitemap – a page listing links to all the other pages on your site. There are plenty of different automated tools that can generate these important pages for you, though you can always create a sitemap by hand if your site is small.
Good amount of internal links between pages
Another way to help the search engine spiders to catalogue all of your site’s pages is to create internal links that connect your different pieces of content. As an example, instead of simply linking to your “Contact” or “About Us” page from your navigation bar, consider adding text links to these pages from within the body content found on your home page. Doing so is a great way to help your visitors find the information they’re looking for, in addition to providing a major SEO boost to your site’s content.
Google Authorship has become a popular topic among those in the SEO business and using it can influence your standing in the world’s most popular search engine considerably. Part of Google +, it is designed to make it easy for people to define their intellectual rights by connecting authors with all of their content all over the Web. Those searching for content can, thanks to this feature, also search for content by author. Google Authorship helps you to build up rapport and confidence in your brand as it makes you a lot more noticeable thanks to your image appearing beside relevant search results.
Diversify Your Anchor Text
The anchor text consists of the underlined works in any link to your website. Anchor text has always been an important element of good search engine optimization and this is still the case today. However, there are a few extra considerations when it comes to making it more effective. Anchor text should ideally contain your chosen key word or phrase for that piece of content and then be strategically placed in such a way that it blends in naturally with the
rest of the article. Make sure that it looks natural and do not overuse it.
Guest blogging presents a greater opportunity for anyone to increase your exposure online. As a guest blogger,one can typically write a free post for a blog owner and this post will contain links back to your website. This way, you can get traffic while the blog owner gets some free content for their website. Many guest bloggers are regular columnists, providing a new article or news story on a weekly basis.
Social media channel has for some years now been the number one thing that people use the Internet for, so it is hardly surprising that it is also very important for Internet marketers as well. Search engine marketing continues to be an important trend in the world of Internet marketing and you won’t do your business any harm by stepping up your Twitter and Facebook advertising campaigns. However, it is also of great importance to remember that social networking is all about interacting with others rather than just posting sales pitches or using other traditional forms of advertising. Get more social by getting involved with the community.
Update your site regularly
One final SEO technique you’ll want to implement is to update your site periodically. Because the search engines’ top priority is serving up the results that will best meet their users’ needs, they prefer to share websites that contain the latest, most up-to-date information. In addition, the more content you post to your site, the more keywords your website will include – increasing your odds of generating search engine traffic. The easiest way to make regular updating a part of your SEO strategy is to create a company blog or news section. Either one of these tools will help you to connect with your readers, while also appeasing the search engines’ desire for fresh content.