Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
For SEO pursuit to get good overview or good chunk of the market, keywords play an important role. Properly selected keywords define the direction of an online campaign. And the company and the organization that can efficiently target the right keywords searched by the target market are the ones that survive in the highly competitive internet market. This is the reason why major companies have expanded their advertising efforts online in order to tap what the consumers are looking for. But getting the best and the most efficient keywords is not an easy task, there is a science in selecting the most appropriate keywords and not all keywords and phrases are best used and utilized in an internet marketing campaign. If you are at this stage of planning, it’s best that you should be aware of the best ways on how to evaluate the relevancy and the possible effective of the short-listed keywords. Listed below are some suggestions on how to evaluate keywords at least in the context of search engine optimization.
Do an assessment on Keywords Selected
Are the shortlisted keywords relevant and related to the actual content and focus of the website? Or will the consumers and internet users find exactly what they are looking for in the website after they have clicked on the provide link? If you say yes to two basic questions, then you are on the right track and you have targeted generally the right keywords for your campaign.
Do a check of the keywords in search engines
If a check with the search engines reveals that there are associated advertisements to the keywords that you have selected, then it means that the keywords are highly valued in the industry and online. And you are on the right track as well in identifying keywords that can deliver financially.
Another good strategy to use is to purchase a small campaign at Google. You can choose specific keywords for your campaign and link these keywords to the most relevant page in your website. Now what you should do is to monitor the kind of traffic that the specific page is getting. The data that have been gathered should be used and tabulated in order to come up with estimates as to how effective the keywords are. For example, if for the past day the webpage received 1,000 impressions or clicks, and of that number 100 actually visited the site, and 1 internet user have converted to sales say $10. Then this means that every visitor attracted to the keyword selected is valued at around $.01. And in order to compare the value of the keywords, test another keyword by using the actual process and theoretically compute for the amount per visitor. The one with the higher valuation is of course the better keyword for the campaign online.
These are basic and rough suggestions on how to value the keywords on hand. There are other advanced ways too, and these are often used by big businesses that truly put all time and effort on search engine optimization and keyword research. And most of the time, these advanced ways on how to test the value of keywords will come with online tools and software thus can be costly. But the results are helpful of course to the marketers willing to realize the value of their keywords.