Last year was a Thrilling year for social media, both for growing networks and the small businesses and organizations Who wanted to reach their targeted audiences. While it’s hard to predict and tell exactly where everything is going in 2013. But lets take a crack at it and do make some predictions for the world of social media for coming 12months. Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza, Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape. What’s going to change? What’s going to stay the same? More importantly, will we still be so concerned with “likes,” tweets, pins, and follows at this time in 2014?
Here are few Predictions:
Companies Will Shift The Focus Away From Facebook
When most SMEs think of venturing into social media, they immediately think of setting up a Facebook page. While Facebook is still a great communication tool with plenty of useful features for businesses, there are plenty of other (and often more relevant) options out there. As if to confirm that more and more young people are moving away from using the platform, a report from Raymond James Research this year has found that 31% of 18-29 year olds are expecting to use the site less in the coming year. The fact that members of this highly targeted demographic are migrating to other sites will encourage Facebook devotees to head elsewhere if they’re to broaden their reach.
Pinterest has been the major success story of 2012, as has the hotly-debated Google Plus. However, plenty of SEOs and social media marketers are predicting the continued rise of YouTube as a social sharing platform, and many are still keen to fight Twitter’s corner too. SMEs need to identify the pros and cons of each network and work out which sites best suit their long term engagement goals.
Social media marketing becomes a business-critical activity of marketing
Over the past five years, we have witnessed small business attitudes toward social media evolve from dismissive passivity to cautious curiosity. Despite larger brands’ excitable embrace of social media networks like Facebook, Twitter, LinkedIn, and Pinterest, most small businesses have been slow to include social in their marketing mix. In 2013, that’s going to change. We think small businesses will approach social media marketing as a business-critical, daily activity and, consequently, start seeing the value these channels bring to their businesses.
LinkedIn keeps getting bigger
LinkedIn’s increasing relevance in the social space. A year ago, LinkedIn was definitely a laggard in the social media world,but they made some great improvements this past year—with updated profiles, new company pages, the influencer following program, and the endorsements feature—the network has become a valuable resource. LinkedIn is going to become the destination for your entire professional life, not just the place you go when you’re looking for a job. Folks are treating LinkedIn much more like Facebook’s Newsfeed than ever before: posting more regularly and engaging within the feed. Its really more curious one to see what else LinkedIn has up their sleeve.
Content marketing will play an even bigger role in 2013
Content was a driving force for many businesses in 2012, because people need something that’s valuable and all try to gave them the same, you help build a relationship that means people will be much more likely to pay attention to your organization in the future. Information that’s fun or helpful (or both!) is what people like, ultimately share the same and even link to, whether they find that engaging content on a blog, a social media network, or in an email. And that’s important for search, too– Google automatically looks for the best, most useful information on any topic and puts it at the top of search results. One always expects unique and engaging content to continue as the number one in the industry among small businesses and organizations to build relationships with their audiences and attract new customers or supporters.
Last but not least This is for sure… Each Platform Will Fight To Remain Competitive By Introducing New Features and Ideas!
As we’ve seen this year with Google Plus, a new kid on the block can really shake things up for businesses who thought they had their strategy sussed. There have been big developments in 2012 (such as when Facebook realised its money-making potential and decided to re-invent itself as a public company), so forward-thinkers are likely to launch even more innovative ideas that will be sure to significantly improve the entire social experience, both for online marketers and their customers. The future hardly looks bleak for social media. But there’s no denying that all kinds of companies, from local brick-and-mortar businesses to international brand names, will need to ensure they adapt their SM strategy to keep up with emerging trends and developments. There are plenty of businesses that have had a great deal of success with their social media campaigns, but there are also millions of companies out there on the web who are struggling to keep their customers engaged, and losing crucial footfall to their website as a result.