Flexible phones in 2013….?

Scientists have developed world’s first bendable lithium-ion batteries, paving way for flexible mobile devices.

Researchers led by professor Lee Sang-young of the Ulsan National Institute of Science and Technology in South Korea developed imprintable, fluid-like polymer electrolytes that are used for lithium-ion batteries.

Conventional batteries use liquefied electrolytes and are put into square-shaped cases, which makes them inflexible with risks of explosion. Because of these disadvantages, there have been efforts to develop high-molecule electrolytes.

The use of fluid-like electrolytes not only makes the battery bendable but also more stable, ‘Korea Joongang Daily’ reported.

Also, there is no need to manufacture the square-shaped battery cases when using the fluid-electrolytes.

flexible-phones
Just like spreading jam on bread, spreading the fluid-like electrolytes on electrodes and exposing them to ultraviolet rays for 30 seconds is how the new rechargeable battery is created, the report said.

Another advantage of the imprintable electrolytes is greater efficiency. If electrolytes are imprintable, they can have various patterns printed on them, helping chemical reactions that raise the output of the batteries.

“Conventional lithium-ion batteries that use liquefied electrolytes had safety problems as the film that separates the electrolytes may melt under heat, in which case the positive and negative elements may come in contact, causing an explosion,” said an official at the South Korean Education, Science and Technology ministry.

“Because the new battery uses flexible but solid materials, and not liquids, it can be expected to show a much higher level of stability than conventional rechargeable batteries,” the official said.

So Lets Cross our fingers and wait for technology giants to make all our life’s easy with the release of Flexible and Bendable Phones.. 🙂

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How to Evaluate Keywords – SEO Keyword Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

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seo-keyword-optimization

seo-keyword-optimization

For SEO pursuit to get good overview or good chunk of the market, keywords play an important role. Properly selected keywords define the direction of an online campaign. And the company and the organization that can efficiently target the right keywords searched by the target market are the ones that survive in the highly competitive internet market. This is the reason why major companies have expanded their advertising efforts online in order to tap what the consumers are looking for. But getting the best and the most efficient keywords is not an easy task, there is a science in selecting the most appropriate keywords and not all keywords and phrases are best used and utilized in an internet marketing campaign. If you are at this stage of planning, it’s best that you should be aware of the best ways on how to evaluate the relevancy and the possible effective of the short-listed keywords. Listed below are some suggestions on how to evaluate keywords at least in the context of search engine optimization.

Do an assessment on Keywords Selected
Are the shortlisted keywords relevant and related to the actual content and focus of the website? Or will the consumers and internet users find exactly what they are looking for in the website after they have clicked on the provide link? If you say yes to two basic questions, then you are on the right track and you have targeted generally the right keywords for your campaign.

Do a check of the keywords in search engines
If a check with the search engines reveals that there are associated advertisements to the keywords that you have selected, then it means that the keywords are highly valued in the industry and online. And you are on the right track as well in identifying keywords that can deliver financially.

Another good strategy to use is to purchase a small campaign at Google. You can choose specific keywords for your campaign and link these keywords to the most relevant page in your website. Now what you should do is to monitor the kind of traffic that the specific page is getting. The data that have been gathered should be used and tabulated in order to come up with estimates as to how effective the keywords are. For example, if for the past day the webpage received 1,000 impressions or clicks, and of that number 100 actually visited the site, and 1 internet user have converted to sales say $10. Then this means that every visitor attracted to the keyword selected is valued at around $.01. And in order to compare the value of the keywords, test another keyword by using the actual process and theoretically compute for the amount per visitor. The one with the higher valuation is of course the better keyword for the campaign online.

These are basic and rough suggestions on how to value the keywords on hand. There are other advanced ways too, and these are often used by big businesses that truly put all time and effort on search engine optimization and keyword research. And most of the time, these advanced ways on how to test the value of keywords will come with online tools and software thus can be costly. But the results are helpful of course to the marketers willing to realize the value of their keywords.

How will Social Media be in 2013?

Last year was a Thrilling year for social media, both for growing networks and the small businesses and organizations Who wanted to reach their targeted audiences. While it’s hard to predict and tell exactly where everything is going in 2013. But lets take a crack at it and do make some predictions for the world of social media for coming 12months. Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza, Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape.  What’s going to change? What’s going to stay the same? More importantly, will we still be so concerned with “likes,” tweets, pins, and follows at this time in 2014?

social-media-marketing-in-2013

social-media-marketing-in-2013

Here are few Predictions:

Companies Will Shift The Focus Away From Facebook
When most SMEs think of venturing into social media, they immediately think of setting up a Facebook page. While Facebook is still a great communication tool with plenty of useful features for businesses, there are plenty of other (and often more relevant) options out there. As if to confirm that more and more young people are moving away from using the platform, a report from Raymond James Research this year has found that 31% of 18-29 year olds are expecting to use the site less in the coming year. The fact that members of this highly targeted demographic are migrating to other sites will encourage Facebook devotees to head elsewhere if they’re to broaden their reach.

Pinterest has been the major success story of 2012, as has the hotly-debated Google Plus. However, plenty of SEOs and social media marketers are predicting the continued rise of YouTube as a social sharing platform, and many are still keen to fight Twitter’s corner too. SMEs need to identify the pros and cons of each network and work out which sites best suit their long term engagement goals.

Social media marketing becomes a business-critical activity of marketing 
Over the past five years, we have witnessed small business attitudes toward social media evolve from dismissive passivity to cautious curiosity. Despite larger brands’ excitable embrace of social media networks like Facebook, Twitter, LinkedIn, and Pinterest, most small businesses have been slow to include social in their marketing mix. In 2013, that’s going to change. We think small businesses will approach social media marketing as a business-critical, daily activity and, consequently, start seeing the value these channels bring to their businesses.

LinkedIn keeps getting bigger
LinkedIn’s increasing relevance in the social space. A year ago, LinkedIn was definitely a laggard in the social media world,but they made some great improvements this past year—with updated profiles, new company pages, the influencer following program, and the endorsements feature—the network has become a valuable resource.  LinkedIn is going to become the destination for your entire professional life, not just the place you go when you’re looking for a job. Folks are treating LinkedIn much more like Facebook’s Newsfeed than ever before: posting more regularly and engaging within the feed. Its really more curious one to see what else LinkedIn has up their sleeve.

social-media-marketing

social-media-marketing

Content marketing will play an even bigger role in 2013
Content was a driving force for many businesses in 2012, because people need something that’s valuable and all try to gave them the same, you help build a relationship that means people will be much more likely to pay attention to your organization in the future. 
Information that’s fun or helpful (or both!) is what people like, ultimately share the same and even link to, whether they find that engaging content on a blog, a social media network, or in an email. And that’s important for search, too– Google automatically looks for the best, most useful information on any topic and puts it at the top of search results. One always expects unique and engaging content to continue as the number one in the industry among small businesses and organizations to build relationships with their audiences and attract new customers or supporters.
Last but not least This is for sure… Each Platform Will Fight To Remain Competitive By Introducing New Features and Ideas!

As we’ve seen this year with Google Plus, a new kid on the block can really shake things up for businesses who thought they had their strategy sussed. There have been big developments in 2012 (such as when Facebook realised its money-making potential and decided to re-invent itself as a public company), so forward-thinkers are likely to launch even more innovative ideas that will be sure to significantly improve the entire social experience, both for online marketers and their customers. The future hardly looks bleak for social media. But there’s no denying that all kinds of companies, from local brick-and-mortar businesses to international brand names, will need to ensure they adapt their SM strategy to keep up with emerging trends and developments. There are plenty of businesses that have had a great deal of success with their social media campaigns, but there are also millions of companies out there on the web who are struggling to keep their customers engaged, and losing crucial footfall to their website as a result.