Google allowing 10GB Attachment in your e-Mails

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Does it feels 25MB limit for attachments in Gmail is not enough? Well Google seems to have given a solution for it. The search giant has integrated Google Drive-based attachments in its email service so that users can now send files up to 10GB in size. Google Driveis the company’s cloud storage service, similar to Microsoft SkyDrive and DropBox.

On the official Gmail blog, Phil Sharp, Gmail product manager, posted: “you can insert files from Drive directly into an email without leaving your Gmail.” He added, “…with Drive, you can insert files up to 10GB — 400 times larger than what you can send as a traditional attachment. Also, because you’re sending a file stored in the cloud, all your recipients will have access to the same, most-up-to-date version.”

In case all the recipients of the mail do not have access to the file in Google Drive, Gmail will prompt the user so the requisite settings can be altered from the open message box itself. Moreover, users also have the option of simply pasting the links of Google Drive files they want to share with the mail recipients in the compose box.

As of now, Google has only integrated Google Drive-based attachment feature in the new compose box. Therefore, users who had opted out of the new look of compose box need to opt for it once again in order to mail Google Drive-based files. Those who want to mail files bigger than 25MB in size need to transfer them to Google Drive in order to send them via Gmail.

CRM – Customer Relationship Management

Customer Relationship Management

Customer Relationship Management


Customer relationship management (CRM)
is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.[1] The overall goals are to find, attract, and win new clients, service and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service. Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

Excellent customer service is about being aware of customer needs and reacting to them effectively. CRM helps you to understand, anticipate and respond to your customers’ needs in a consistent way, right across your organization. Practicing Customer Resource Management requires an efficient and integrated internal business system. Many businesses benefit from the organizational discipline CRM imposes, as well as from the technology itself. CRM will help your business if you view it as a set of tools that let you do more for, and get more from, your customer.

CRM can:

  • Develop better communication channels
  • Collect vital data, like customer details and order histories
  • Create detailed profiles such as customer preferences
  • Deliver instant, company-wide access to customer histories
  • Identify new selling opportunities

Customer Relationship Management Software:

CRM software seeks to manage and automate CRM business strategies. While CRM software vendors use varying definitions to describe their software solutions, most industry pundits agree that CRM software should at least offer sales force automation, marketing and customer support. The below table illustrates CRM software components (often called modules) in more detail.

Sales Force Automation Marketing Automation Customer Service Sales Order Processing
  • Lead management
  • Account management
  • Contact management
  • Activity management
  • Opportunity management
  • Pipeline reporting
  • Sales forecasting
  • Mobile sales
  • Marketing management
  • Campaign management
  • Telesales & call scripts
  • Email distributions
  • Nurture marketing
  • Marketing analytics
  • Case management
  • Incident management
  • Help Desk
  • Asset management
  • Self Service
  • Quote management
  • Sales orders
  • Up-sell & cross sell
  • Invoicing
  • Shipping & RMAs
  • Contract management

 

How to use Facebook for Business

How to use Facebook for Business

How to use Facebook for Business

Facebook is one of the fastest growing social media networks and its users are increasing millions as it is growing to a vast extent. Due to its vast base of users, it takes no effort to acknowledge its influence and any company will jump on the bandwagon to utilize Facebook because it allows them to boost their brands or products also in the same time engage with possible clients, resulting good improved sales activity. It is convenient for a company to create a Facebook page, publish their profile and products however, setting up a Facebook page that receive many “likes” and a huge fan base is never an easy task.

Start a Facebook business page and set up a profile to bring your business into the public view. This works wonders for local businesses and small concerns. It is equally effective for large global corporations. There are many types of businesses that have been using Facebook successfully. From billion dollar entities to non-profit setups to charities, Facebook has become the preferred tool for online marketing for all organizations. Here are some innovative ways small businesses can use Facebook and capitalize on the power of this social giant.

Provide Information About your Business: Your Facebook profile is an online manifestation of your business, its reflection of your business and the image that it wants to achieve. Hence, there are several things you have to be careful about when designing the profile. The way your profile looks will determine how the visitors react. Making a good impression on the users converts them into customers, which is what you should aim for. The most important thing to do when making your profile is to provide accurate and detailed information about your business. Put in as much information as you deem relevant. There are various headings under which you can fill in the data so select carefully. This helps the visitors learn about your business, what you do and what you offer that is different from others. Moreover, providing comprehensive information enables you to gain the trust of your visitors. Trust building is vital for building long-term relationships and enhancing customer loyalty. This does not mean that you drown the visitors with information. Stick to relevance as the sole criteria.

Integrate Facebook connect buttons into your company website: Website visitors can easily connect to Facebook with the click of a button, enabling small business owners to maintain contact with potential customers even if they never return to the website.

Be responsive: Josh Grossman of e-Coupon service SavingStar says his company uses Facebook to communicate with customers and makes a point to respond to every question and comment promptly. Small businesses often thrive on personal interaction, and Facebook is a useful tool.

Make it easy to share content: Grossman explains, “Every coupon we post on SavingStar has a Facebook like button. Each coupon gets dozens or even hundreds of likes, helping to spread the word with users’ Facebook friends. All of our blog posts also have Facebook like and send buttons, and we use the Facebook comments plugin to make it easy for users to comment and share those comments with their Facebook friends.”

Don’t make it all about you: Merrick Pickens, from Oak Mortgage Group in Texas, points out that expanding content to different topics can be beneficial. “We do not post mundane mortgage information,” he explains. “Instead we highlight top interior designers, local restaurants, retail and entertainment people that our demographic would find appealing. We also offer discount codes to our favorite hangout spots. So people follow Oak Mortgage Group in order to catch the latest trends.”

Promote events: HireClix, a recruitment marketing agency based in Boston, regularly uses Facebook to advertise free seminars and webinars, in addition to utilizing the platform to promote job fairs for its clients. The same tactic can be used for retail sales and special offers.

Emphasizing the Customer Benefits: With the large number of businesses vying for the customers’ attention, you have to stand out from the crowd. Otherwise you will be just one of the hundreds of businesses that are there. When you are putting in the effort of creating a Facebook page, it is important that you use it to the optimum potential. The best way to make a good impression on the visitors and catch their attention is by emphasizing on how they can benefit by buying your products.

Instead of going for a self-centered approach, focus on the consumers’ interests and you will see an improvement in your sales. Unless you can convince the visitors about the benefits your business provides to them, they are going to rush off to your competitors. In retrospection, focusing on your business and how great it is will drive customers away. Your rivals will benefit as a result of your self-centered approach.

Posting Pictures: Images speak a thousand words, even more on the internet. Catching the users’ attention is easier when you have a visual depiction. Instead of putting up large blocks of text, put a few catchy images that are likely to attract the target audience you are aiming for. Finding photos relevant to your business should not be a major problem. However, you have to make sure that you don’t just put plain photos of your products or your office or something like that. This does not create a good image for your company. Engaging photos are the ones in which people are shown using your products or those that issue a call to action to the consumers. A great tactic is to get your fans and customers to post photos of them using your products. Facebook branding becomes much easier when you choose the right pictures to post and your customers chip in with their contributions.

Enhancing Your Online Presence: Every business, regardless of the scale of its operations, needs to have a strong online presence to thrive. By using Facebook, you take a giant step in that direction. Through Facebook, you can multiply the traffic to your business’ website. The increase in traffic is bound to translate to more sales in the future. Moreover, your business becomes more visible on Facebook. By making regular updates and sharing information, you enhance the online presence substantially. Greater usage of Facebook acts as good Search Engine Optimization (SEO) for your business. As a result, your website is ranked higher by Google and other major search engines. The overall effect is that more people will visit your website than before.

Buy Facebook Fans: Your Facebook page is only as good as the number of fans you have. The level of activity of your business on Facebook is heavily reliant on the fans your page attracts. Sometimes, your best efforts to attract people do not reap dividends. Yet, it is imperative that you get people to ‘like’ your page and share content related to your business. Otherwise the main purpose of your business page is not fulfilled. One of the easiest ways in which you can increase Facebook fans on your page is by buying them. You may not be aware of the fact that Facebook ‘likes’ are traded openly through various websites and forums. The best thing about getting Facebook fans is that they are quite cheap. You can easily buy 20 to 25 fans for every $1 you spend. You don’t need millions of fans anyways so spending around $100 can significantly boost the traffic of your Facebook page.

Selling Through Facebook: You can pretty much conduct your transactions through Facebook. Upload your catalogue to your fan page and the fans will be able to browse through your range of prices and decide whether they want to become your customers. Using Facebook for making direct sales can work wonders to boost the sales revenue of your business. You can lure more people to purchase your products by offering them special discounts and bonuses which they can only avail if they are buying through Facebook. One of the best things about Facebook is that you can target offshore customers. This is a consideration if you want to make your business known beyond borders. Using Facebook for this purpose can deliver results.

Using Facebook for marketing is now commonplace for all business people, ranging from small business people to Huge industrialists. If you are not engaged in online marketing using social media, you are lagging far behind your customers also a bad reflection on business. As you can see in the tips listed above, Facebook is one of the best ways to promote your business and brand. Don’t lose out on customers just because you don’t have a Facebook page!!! It takes only few minutes to create and engage people on facebook fan page.

Social Media Monitoring Tools

social-media-monitorint-tools

social-media-monitorint-tools

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.

Social media monitoring allow users to find insights into a brands’ overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of cross section of people including market researchers, PR staff, marketing teams, social engagement and community staff, agencies and sales teams. Several different providers have created tools to facilitate the monitoring of a variety of social media channels from blogging to internet video to internet forums. This allows companies to track what consumers are saying about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms.

There are a wide range of monitoring platforms available, from entry-level free tools to much more powerful enterprise tools, each of which provides different functionality and methods to find, manipulate and work with the relevant data. Some tools are geared more towards engagement, offering solutions to track and respond to mentions of a brand, whilst others are more data-focused, though most tools offer, to varying degrees, a combination of both.

Some of the free social media monitoring tools

HootSuite:

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.

Social Mention:

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and API.

Twitter Counter:

Twitter Counter started as a self funded startup based in Amsterdam, The Netherlands. Today with +550,000 monthly visits and 2,1 million page views it has grown in to the number 1 stats site for Twitter users. Twitter Counter became profitable within the first 6 months after launch and has been growing phenomenally ever since. Twitter Counter provides statistics of Twitter usage and tracks over 24 million users and counting. Next to that it offers Pro Twitter Stats for even more powerful statistics and sells featured spots on its website to people who want to gain more followers. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers. Every day it generates more than 4 million of those widgets on thousands of websites all over the web.

Wildfire:

Wildfire, a division of Google, is one of the world’s largest social media marketing software providers, with over 21,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. The combination of Wildfire’s technology with Google’s advertising solutions will help provide a more holistic way for brands to manage and optimize their marketing efforts and spend across all digital channels, including search, display, video, mobile, and social.

Klout:

Klout began with a very simple idea: Everyone has influence—the ability to drive action. Klout built on this idea to show anyone how he or she can influence the world and its future.Klout was founded in 2008 to empower everyone to unlock their influence. We come to work every day inspired to help people understand the power of their voices and democratize influence.

CoTweet:

CoTweet’s social media technology is an integral part of ExactTarget’s Interactive Marketing Hub, a suite of cross-channel interactive marketing applications to help marketers plan, automate, deliver, and optimize their campaigns and conversations. CoTweet is how business gets social. A comprehensive web-based social media solution, CoTweet Enterprise helps companies of all sizes engage customers, manage conversations, and report results across leading social networks like Twitter and Facebook.

Facebook Search

Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.

Google Alerts

Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.

Google Blog Search

Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs. The blog index is continually updated, so you’ll always get the most accurate and up-to-date results.