The term Webinar is short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web & seminar, to describe a specific type of web conference. Web conferencing refers to a service that allows conferencing events to be shared with remote locations. In general the service is made possible by Internet technologies, particularly on TCP/IP connections. The service allows real-time point-to-point communications as well as multicast communications from one sender to many receivers. It offers information of text-based messages, voice and video chat to be shared simultaneously, across geographically dispersed locations. Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer. This is the one of the popular ways to deliver online training education sessions, meeting s and demonstrations of products and services. They are cost-effective than renting conference halls for in person seminars and can reach anyone with a solid Internet connection.
For interactive online workshops web conferences are complemented by electronic meeting systems (EMS) which provide a range of online facilitation tools such as brainstorming and categorization, a range of voting methods or structured discussions, typically with optional anonymity. Typically, EMS do not provide core web conferencing functionality such as screen sharing or voice conferencing though some EMS can control web conferencing sessions.
In order to design a good webinar:
Start with interactive Learning Objective: Every webinar is conducted with an objective to pass on some message. The purpose / object of the webinar has to be very clear. The design should need to highlight the “Learning Objective” of the webinar. This will help in getting the targeted audience to the webinar.
Color Combination: If the object the webinar is to promote some service or product of a company, it is always good to follow the company colors, fonts and backgrounds. This helps in sinking your webinar design to the company standards.
Split the Learning Contents: It is always good to keep things clear and informative on the webinar design. Keep Short and but descriptive content, As far as possible the learning content needs to be made very clear, Categorizing them into section, Use of Heading and sub headings, Bulleted points, all these will help in keeping things very clear for the targeted audience.
Use Appropriate Images: The images chosen must relate to the topic of your webinar. A Medical webinar with a engineer, always misleading. So while designing designer needs to give more concentration on choosing the appropriate images. It is a good practice to design a text design and a graphical design, this gives multiple options of sending the design invites to the people, those who prefer text messages can be delivered text design.
Highlight the Speaker: Who is presenting the webinar is also one of the important part of webinar, The details of the speaker needs to be put on the design as highlighting section. This will help the audience to judge the amount of knowledge they will going receive from the webinar.Registration Date and Time: The date and time of the webinar needs to put on top of the design, even if it is put alongwith the topic, it works fine and perfect. If you want your webcast to be seen by a large “live” audience, then air your webcast at a time when the largest virtual audience will be available. Be sure to pay attention to time zone changes between East and West Coast of US and Europe.
Registration Links: Give the proper registration links along with the date and time on the design to the audience to register for webinar. Try to highlight registration using various fonts and colors. Make it bold, increase the font size, tell your audience registration is compulsory for attending the webinar, this helps you getting user information, it also increases the chances of lead generation, it works for you in multiple ways. You will get attendees and also leads to your business.