A great logo and Tag line are key’s for creating best logo’s. Logo lets company to occupy the beach front property in the minds of customers. A logo is for inspiring trust, recognition of brand, administration for a company product and it is the job of the designer to create an identity that will do its job.
What is a Logo?
Off course it is not a photograph. There are various ways in which a logo can be seen. Logo represents company/product, theme of the company/product, the culture of the company. Logo represents brand of the company – but one should keep in mind that logo is not company, but it represents company. There are various ways in which it can be seen.
Wiki Says: “A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).”
Designing a good logo is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced). It requires clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format. Following are the few tips which might help in creating a better and standard logo.
- Basics before designing the logo: The effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences. Colors have a broad range of meaning according to different nations and cultures. A color could mean one thing in a particular setting, and something completely different in another. People’s minds have been trained to recognize the motion of a line. Horizontal lines often communicate a leveled security. Vertical lines convey dignity, and diagonal lines are full of energy, suggesting either rising or falling, or movement in one direction or another.
- Learn what is a logo and what it represents: Before getting into the actual process of designing, understand the company/product which will help in understanding the logo. Logo represents the company, it is not just a mark or photograph but it reflects a business’s brand through some shape, fonts, colors, images and tag lines. So one need to understand company and product properly to create effective logo.
- Keep it Simple: A Complicated logo will not only make logo’s difficult to reproduce and maintain but also fail to engage/attract audience. A logo is the ultimate ‘elevator’ pitch to company/products potential customers/clients and business partners. Sometimes when a logo design isn’t working out right, there will be an inclination to add elements and complexity. Often times, it’s better to start over with a new concept or remove distracting elements rather than add them. Simplicity isn’t always an easy thing to achieve, as you don’t want your logo to appear too boring or conservative. This is why at the end of the day it’s best to leave it to the design professionals!
- Learn, understand the basic rules and principles of logo design: The basic principles of logo design as per few experts, which says:
- a. “A logo must be describable”,
- b. “A logo must be memorable”,
- c. “A logo must be effective without colour”,
- d. “A logo must be scalable i.e. effective when just an inch in size”
- Learn from others mistakes: Keeping an eye on your competitor can be always useful. This helps you in knowing others mistakes. If a designer has a good view and understandings of logo designing, can easily make out the low and high quality logo’s. Learning from unsuccessful logos can always turnout as a great lesson for the creation of next logo on the project.
- Use your own creativity: Lets not get copied things from others, use of own creativity creates more creative things. Copying creates though but somewhere it starts reflecting the copied brand, which is not at all good for any company/business/product. Experts says a logo design process usually consists of:
1. The Design Brief
2. Research and Brainstorming
4. Prototyping and Conceptualizing
5. Send to Client for Review
6. Revise and Add Finishing Touches
7. Supply Files to Client and Provide Customer Service
- Size matters: Your new logo needs to reproduce at a variety of different sizes – particularly on the smallish side. Overly complex logos can ‘gum up’ when reproduced as a very small image. Think business card design, fax header. How about a key chain? Or a ballpoint pen? Take a look at the Nike ‘swoosh’. Not a very dynamic logo but it is recognizable on a shirt sleeve on the television where a complex logo wouldn’t be. Think of your logo as a mega-sized image as well. Like a billboard. Knowing how your logo is going to be used, both in size and media, can help your designer create a logo that’s appropriate in terms of complexity.
- Aspect Ratios: The aspect ratio (the relationship between the height and width of a logo) is critical. A logo that is too tall and skinny, or too wide and short, is not visually pleasing, and you’ll end up with all sorts of layout issues when it comes to setting up your logo in artwork, especially when combined with other graphic elements (ie: business card, websites, etc). A logo that is closer to a ‘golden mean’ (almost the aspect relationship of a business card) is much more pleasing and more adaptable to working in other artwork. Square is pretty cool too – circle logos are very strong visually due to their ‘square aspect ratio’ (see here for more on logo aspect ratios & logo footprints). When it comes to using a logo in social media, a square format is pretty well it.
- Disconnecting icons and text: If your company logo is to feature both an iconic logo and a textual treatment of your company name, it’s best to have the elements as distinct pieces of artwork (as opposed to overlapping, intertwining, etc). This way, you’ll be able to use either the text or icon solo, and the logo will still stand up. This is particularly true when it comes to using your logo on website & blog headers. As you’ve probably noticed, The Logo Factory ‘cog’ is placed solo at the top right of every page of this website, though there is a font treatment of the company name without the cog that we use from time to time. The two elements are actually pictured together in the ‘true’ version of our logo.
- Learn the Designing Software’s to perfection: Mastering software’s of designing is must for any designer to get creative in logo designing.
a. Adobe Photoshop
b. Adobe illustrator
c. Adobe Creative Suite( is always choice of professionals)
d. Coreal Draw
And many other related softwares are always helpful for a designer to get himself into professional business of designing.
Thus if one follows the above things properly, its oblivious one can see a big smile on his clients face. Let me know your thoughts and opiniouns on logo desgning.