Google changes its algorithm about 500 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:
Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.
Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
Naming the algorithm update: Penguin update went live on April 24, 2012. However, Google had not come up with an official name for it until two days later. Search Engine Land, a popular online magazine that covers search news, asked their readers to provide suggestions on how to name the new algorithm change on Google+ and Facebook. Among the popular suggestion were “Pi”, “OOPs”, “Shark Update” and “Titanic” (the absolute leader). A post on May 20th 2012 by SEO Expert Todd Bailey on Search Engine Guide compares the algorithm and its detection of spam with the life cycle of a penguin and its sense of smell.
Penguin’s effect on Google search results: By Google’s estimates, Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in “highly-spammed” languages. On May 25th, 2012, Google unveiled the latest Penguin update, called Penguin 1.1, this Penguin update, according to Matt Cutts, is supposed to impact less than one-tenth of a percent of English searches.
The differences between Penguin and previous updates: Before Penguin Google released a series of algorithm updates called Panda that first appeared in February 2011. Panda aimed at down ranking websites that provided poor user experience. To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality. In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold. The strategic goal that Panda, Penguin and page layout update share is to display higher quality websites at the top of Google’s search results. However, sites that got down ranked as the result of these updates have different sets of characteristics.The main target of Google Penguin update is to check webspam.
Two days after Penguin update was released Google prepared a feedback form, designed for two categories of users: those who want to report web spam that still ranks highly after the search algorithm change, and those who think that their site got unfairly hit by the update. Google also has a reconsideration form through Google Webmaster Tools for the 700,000 sites who received an email stating their sites demonstrated unusual linking.
Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right.
There’s are few question on how to recover from that penguin update.So here are some tips which comes directly from Google for you!
1. Avoid Hidden text or hidden links in your web page.
2. Don’t send queries/Automated queries to Google.
3. Do not use cloaking and sneaky redirects.
4. Don’t load pages which contains irrelevant keywords.
5. Don’t create multiple pages and sub domains with copied material.
6. Do not create page which contains malicious behavior such as trojans and viruses.
7. If your site participates in an any of the affiliate program then make sure that your site adds value.
8. Provide unique,original and relevant content that gives users a reason to visit for the very first time.
Remember: Penguin is Google’s way of cleaning up web spam and rewarding sites that play by the rules. There has never been a stronger case to do things right than there is now. While keywords, links and content will have the biggest weight when it comes to cleaning up your site, you should by all means avoid these tactics if you want to bypass Penguin:
Cloaking: Serving up a different version of your website to search engines and users in order to improve rankings.
Content spinning: Taking an article, editing it slightly to change some words and then publishing. This isn’t rewriting. Rewriting takes time; spinning takes 15 minutes.
Do share if your Business is affected with penguin update in comments, so that other users can get awareness on penguin update.