Social Media Marketing Strategy
Social Media a few years back was just few websites to chat with friends, Share pictures with people connected. But today with the emergence of technological development it has taken Marketing to next level. People are understanding the role of Social Media Sites, the importance of sharing content and data with targeted audience and making development at a rapid speed on the needs of the customers. Reaching your audience/customers has become so easy these with the rapid development in social media sites. Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social marketing, but most don’t know what’s next.
What follows next is, Developing a strong strategies of Social Media Marketing. More important here is, if you do google search “SMM Strategies” you get millions of people answering it, more important here is what’s your strategy rather saying it that way, its better to say WHAT IS STRATEGY WHICH CAN BE USEFUL SMM?
The definition of an social strategy is a technique that goes beyond the normal social media presence. It introduces or reinforces a marketing message while pushing a user to another profile or business site. Before moving forward with an advanced strategy, it’s important that your business understands social marketing, has experience engaging consumers, and that you possess a basic understanding of online marketing.
What to Include In Your Social Media Marketing Strategy
An effective SMM strategy will leverage all quality online social hubs where users and customers meet and converse. A good SMM portfolio includes a presence on diverse and multimedia social sites. Let’s take a look at the key elements of a good SMM strategy.
Social Networking Sites
There are various social networking sites where you can create profiles to connect with your target audience directly. Create a Facebook fan page. Create tweets and retweets on Twitter. Create your organization’s profile on LinkedIn. According to statistics released by Facebook, the social networking website has around 500 million active users, of which around 50% log in every day for commenting or browsing. A Facebook fan page thus makes a lot of sense to reach an active online audience. On the other hand, Twitter has real time updates and news-worthy tweets that even search engines show in their search results. The tweets about your products are quickly read and responded to by other users. A Twitter account to respond to and create a buzz about your product is therefore essential. LinkedIn is accessed by a variety of professionals and businesses looking to connect and research for work and business. Hence, a LinkedIn account for your organization is great for networking within the industry or with vendors.
The term “A picture is worth a thousand words” has never been truer. Consumers are now using the web to look for product pictures and videos; they want more information and want to see what they’re considering buying. The good news is that it’s easy for a company to create and publish videos and pictures.
Videos are useful for explaining complex how-to’s or concepts. Showing step by step directions can have a greater impact than even the most well written article. Businesses don’t have to invest huge sums of money to create good videos, either. I highly recommend the relatively cheap Flip camcorder, which takes great videos and is easy for even a non-technical marketer to use. Multimedia can break down the faceless business-to-consumer sales flow and make your company appear friendlier. Use videos and images to show that your business is fun, you care about your employees, and most importantly, that you care about your customers.
Integrate Offline and Online Advertising
Many small businesses do some sort of offline advertising, whether it be radio, print, or cable. Social marketing allows a business to extend their offline sales pitch. Including your Facebook Page or blog URL in offline ads act as social proof, inviting potential consumers to see your community and increase trust in your business. Not only can integrating online and offline advertising help the conversion process, but it can also help build your community. Introducing potential consumers to your social profiles means they may join your community now and buy later.
Monitoring Your Social Media Marketing Strategy
For your SMM strategy to pay you long-term dividends, you need to make sure you have practices and checks in place that ensure efficient execution and a quick response. The following measures will help you ensure responsiveness and professional interaction:
- A query, tweet, or a comment requiring clarification on the Facebook page, blog, or other portals must be replied to within 24 hours.
- Blog posts, tweets must be of high quality and value and/or knowledge enhancing. The content in your posts should be good enough to get linked by other sites.
- Blog posts must be frequent enough to sustain interest.
In case of critical comments, it’s better to respond to them immediately and fairly. Negative comments need not always be deleted or removed. If you suspect trolls or deliberate misinformation, one way of ensuring more transparency is by creating a Login requirement for posting comments on your blog.
Take a Holistic View of Your Social Media Buyer Persona
Remember the importance of priorities. Knowing more about your personas enables you to create powerful content and the right digital experience. Work to understand the problems your brand can solve. Listen to and evaluate the language your personas use as they talk about both your brand and your competitors. Finally, work hard to determine what you want your audience to believe about your firm. Armed with this information, you will be in an ideal position to engage with relevant content that personalizes your brand in the minds of your customers and prospects.
Contests and Discounts
Building a community is only the first part of social marketing. Using that community to drive sales, propagate marketing, or crowd source operations is the true power of social media. One way to excite the community is to collectively do something to create a contest or offer an exclusive discount (i.e., the contest can create competition between users). Not only does a contest build buzz organically but if contestants need to, for example, publish an article that gets the most comments in order to win, the contest itself becomes viral. A good social media contest should include some sort of sharing or virility as a requirement for winning. Discounts are also a great way to connect with your community. By giving exclusive coupons to your social community, you’re rewarding and reminding them that you are not only a brand to engage with, but also to buy from.
Creating a basic social media presence is easy enough, getting your community to actually do something is more difficult. Taking advantage of these strategies can help you build your community, make your marketing more effective, and incentivize buying.