Promoting a Brand on Social Media

There is no denying that social media is vastly growing day by day. It has become the most successful medium of communication among the people. The rise of Facebook,  twitter, Google+, Digg, Blogs on Blogger, Word press etc has taken the online marketing onto a whole new level of media communication,  most of the companies are using social networking sites as a key variable for their brand promotions. It’s fast and highly influential way of promoting brands and products. It is more cost effective than spending your budget on online advertising such as banner ads or PPC (Pay Per Click). Social networks can breathe new life into old brands by enabling companies to build collaborative relationships with consumers like never before.

A list of techniques for promoting your brand on social media. A few of the major techniques are shared below:

Be transparent.

Be-transparent to customers

Customers values honesty. Tell them clearly what you need them to complete before showing them something interesting. They’re motivated by looking toward your brand. There’s no motivation for them otherwise. Customer values openness in communication and they are resilient.

Building Relationship with the users:

customer-relation

Creating a Twitter or Facebook fan page doesn’t mean that your brand is promoted. Consider this as you are entering into a party room and to make contact you need to socialize with others or as we say engage with the user. Make sure that whatever you are sharing is interesting and worth sharing, so it can build interest of the users and project your brand image as an innovative and outstanding idea that encourages users to interact and engage themselves with the brand.

Visibility:

Visibility

Social media will give you visibility and enhance your target market. It will provide you a chance to present your qualities to the wider audience.When users subscribe to your page or “like” your brand, they can see all the updates and activities. If things are interesting the users will repost or share your activity with his/her friends and try to be part of the activity. Social media platforms include anything from Facebook and Twitter to Instagram and Pinterest. However, the “big four” sites or platforms that most small businesses are a part of include the following sites. Below you’ll find branding tips specific to each.

Facebook

FACEBOOK-FAN-PAGE

Create a Facebook fan page for your company. Information should include, but is not limited to, contact information, staff, photos of staff and of your business location, what you do, any organization that you support, and any other pivotal information about your company. You build “likes” on Facebook, which gives you the ability to post updates onto your “fans'” walls. They just have to click a button and they get everything you put on your own wall. Make sure to put your logo as the profile picture. You can change up the cover photo, which is a banner-sized heading graphic on your profile page. Use the photo to announce specials or just change as your advertising scheme changes. Keep in mind still that even cover photo changes need to keep consistent with your main brand elements. You want your clientele to easily recognize your page no matter what you may be advertising at the time.


Twitter

TWITTER – FOLLOWERS 

You’ll use Twitter to post any updates and events of your company. These posts are limited to 140 characters and should always include a link to a page on your site or to something your followers would want to see. You should also include hashtags. These are words or phrases without any spaces in them and start with the pound sign (#). So you might use #yourbrand to put at the end of any messages you send. These act like tags that can be searched at a later point.

Google+

GOOGLE-PLUS

GOOGLE-PLUS

Similar to Facebook, you create a branded profile page with basic contact information, a logo, and you can even brand your Google+ page with the images displayed across the top of your page. People can join your “circle” and then can see any posts or pictures you put up. You can also use meta content on your website to prove that you are the official Google+ page for your website and get acknowledgement for your content. While much smaller in scale than Facebook, Google+ does still have an excellent following and can be a great source of meeting new customers.


LinkedIn

LINKEDIN-PROFILE

LINKEDIN-PROFILE

This site is for professionals. While you can list your company’s site and build connections, you should consider getting your executives to have their own pages to build B2B connections. This site is specifically focused on C-suite and management, not your average consumer. You may find that it’s not a good fit if you’re a retailer, and that’s fine. Your executive staff, however, should still have a page to build legitimacy. Just be sure to include links to your website, blog, and social media sites to give contacts plenty of ways to look you up.

BLOG

BLOGS

Another common way to develop your brand is to have a blog on your website. While not necessarily considered social media, your blog is important to social media since it should give readers the opportunity to comment and share your content on their social media sites using buttons on your blog. You can have a blog on your own site or use a 3rd party blogging platform on another site such as WORDPRESS, Tumblr or Blogspot, to name two popular sites. Pick the one that suits your needs best and then link it to your website. Just as with your social media sites, be sure to brand this with your logo and other brand elements so that visitors instantly recognize it as your company blog.

Write about new products, post pictures of various things related to your company, and include any other endearing or helpful stories that you’d like to post. Make your blog a resource that customers can use to learn more about your products and services or even a place they can learn some DIY tips or gather resources. Think of your blog as an accessory that users buy into when they get your products and services. It’s extra information they can put to use.

LOGO

If you’re part of a business that has done any marketing at all, then you more than likely have a logo. Your logo should be recognizable. As mentioned above, take that logo and plaster it everywhere that you do business. It should be the picture for all of your social media networks. Place it even in the corners of your company photographs that you post. Make sure that it is imprinted into your customer’s minds. Consumers have to see your logo over and over and over before they’ll start to recognize it. Don’t pass up the opportunity that social media offers for drilling your logo into customer’s brains.

Consistency

consistency

Inevitably, you’re going to have a certain “voice” or “tone” in any writing you do as a company. Make sure that that voice is appropriate for your business (i.e. playful and cutsie would be appropriate for a company selling baby clothing but not a funeral home service). Additionally, ensure that your tone is consistent throughout all of your social media sites. It’s key to manage this voice consciously. If you have a distinct voice on Facebook, but on Google+ and Twitter your voice is generic, this confuses your customers.

Along with voice, try to use a similar color palate and possibly fonts when able in all of your marketing techniques. Customers ought to be able to recognize your style. This will build trust.

Connect

connect

connect

Make your social media work for you. Post a link to your Twitter account and your blog on your Facebook page. Post your blog address through your Twitter. Include both Twitter and Facebook buttons on your blog. Tag in your home site address to all three. Make it easy for your clients to find you on their social media platform of choice. Some only care about Twitter while others live on Facebook.

 Go where the people are.
Don’t try to build a community out of thin air. Tap in to existing communities, compliment, and contribute. If you are not a customer magnet, identify nodes in the network where people are?and draw them toward you. Let individuals take center stage. Focus on people over brand or offerings. Empower both your employees and the public to speak their minds, without dictating how.

Have a legitimate purpose.

Anchor your brand to your core values and character, while allowing it to be multidimensional and dynamic. Connect to causes and phenomena that truly resonate with your organization and its culture.

Be real.
Relationships are two-way. You must listen and respond to people?and acknowledge the good, the bad, and the ugly. Don’t just celebrate your successes. Embrace failures and resolve them in public.

At the end, there are so many things that you can do to increase your audience. Using social media platforms gives you an edge over your competitors (especially from those who are not using social media). Remember, you presence on social media platform is not the only key for the success of online marketing, it’s the interaction with users that counts.

7 thoughts on “Promoting a Brand on Social Media

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