Interesting Post on Mashable.com – 6 Posts That Build Engagement on Facebook

Original Article can be seen on this link : http://mashable.com/2012/07/05/facebook-build-engagement/

Aaron Lee is the social media manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He also writes social media tips on the Binkd Blog. Follow him at @AskAaronLee.

When Mark Zuckerberg first built Facebook, the purpose of it was to keep people connected with their friends. That was its first purpose. And it worked well.

As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.

That’s not true, and it’s not true because not all posts are created equal. Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reflected in three forms: likes, shares, and comments. Here are six ways to create the right type of engagement via posts for your brand.

1. Photos

We have all heard “A picture is worth a thousand words.” On Facebook, a picture could be worth a thousand likes. That’s because a picture is one of the simplest ways to catch someone’s attention, as it is more visually appealing than the average post. Think of it this way, when you are scrolling your news feed, isn’t it usually the large, colorful, images that get you to stop?

When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that’s tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement.

Social Fresh fully utilizes this to their advantage, as their pictures often come with shortened links. This helps to keep the focus on the interesting art, while also providing a way for the audience to get more information, if they want.

2. Fill in the Blanks

Fill-in-the-blank posts are great at sparking engagement. The blanks are essentially ‘platforms’ for people to share their creativity. These types of posts often garner fun and short comments, which then encourage your audience to react and interact.

Fancy Feast — a gourmet cat food brand — regularly creates these posts. The post in the image above received more than 170 likes, 407 comments, and twelve shares. Notice how the comments outnumber the likes.

3. Photo Captions


Photo captions bring the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption.

The above is an example from National Geographic’s Facebook Page. They asked their audience to create a caption for this photo of a baby orangutan. It received more than 27,800 likes, 11,700 shares and 3,700 comments.

4. Questions

Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.

Inc. Magazine posted an article with a question as its headline. In this case, the question requires that you give your feedback in the form of a personal story.

 Alternatively, you can also ask simple questions. Questions that requires the audience to choose — which would you prefer? Left or Right? — are able to generate comments because its simplicity means that people would not need to spend much effort or time to comment.

Here is an example from Ideeli, a web retailer that specializes in flash sales.

 5. Tips

Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react.

Here is an example from Mari Smith, a Facebook expert who shares great ideas and tips that add value to her community. Her tips are structured to help her community and are often written in a step-by-step process.

 6. Quotes

Quotes are one of the easiest and most popular ways to get likes and shares on Facebook. They tend to get more shares and likes compared to comments because quotes are often inspirational, making it personal in nature.

Here’s a great example from from Carolʼs Daughter, which received more than 7,910 shares and 22,141
likes. Inspired yet?

How are you currently engaging your audience on Facebook?

iPad and its 17 FREE DIGITAL STORY TELLING APPS

The iPad is such a boon in education. It is making a slow but steadfast revolution in the way instruction is  both  delivered and received. The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple’s iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification or a developer certificate, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad’s web browser).

Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard.
iPad is sold with Wi-Fi and cellular models. The Wi-Fi connection is used to access local area networks and the Internet. Cellular models connect to mobile data networks with 3G or 4G in addition to Wi-Fi. Since the release of iOS 5, the device does not need to be managed and synced by iTunes running on a personal computer via USB cable.

Apple released the first iPad in April 2010, selling 300,000 units on the first day and selling 3 million in 80 days. During 2010, Apple sold 14.8 million iPads worldwide, representing 75% of tablet PC sales at the end of 2010. By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold—selling more than all other tablet PCs combined since the iPad’s release. In 2011, it took approximately 73% of the tablet computing market share in the United States. During the fourth quarter of 2011, Apple sold 15.4 million iPads.

Below is a list of some of the best free digital storytelling tools available for the iPad.

1-StoryKit

This is an awesome iOS app that allows users to easily create an electronic storybook via illustrations by drawing on the screen, using pictures and text, and recording audio to attach to stories.
2- Talking Tom & Ben News

 This is fun app to use. Kids can talk to them and they will repeat what you say in turs. They can also create and record funny converastions between them.

3- I Tell a Story

This is a free app that allows users to narrate and record their stories with their own voice and language.
4- Scholastic Storia

This is an app that is designed to help kids learn and love to read in a fun and interactive way.

5- Talking Tom Cat

This is a cool app that lets you interact with Tom, your pet. He smartly responds to your touch and repeats everything you say using a funny voice.

6- Toontastic

This app allows kids to draw, animate and share their own cartoons through imaginative play.

7- Our Story

This app lets young learners take part in fun games that can help them develop their reading skills.

8- Bunsella Bedtimes Story

This is an app that allows parents to narrate a bedtime story for their child,add their photos, then compile their voice-over to the images.

9- Idea Sketch

Idea Sketch lets users easily draw a diagram and convert it to a text outline, and vice versa.

10- Sock Puppets

Sock Puppets lets you create your own lip-synched videos and share them on Facebook and YouTube.

11- Scribble Press

This is a book creation platform that allows ids to imagine, create and share their own stories with great drawing and writing tools.

12- Puppet Pals HD

This app allows you to create your own shows using animation, audio, actors, backdrops and many more.

13- AudioBoo

This app allows users to record and share their voice online. They can also add pictures, titles, tags before uploading it and sharing it via Facebook, Twitter and many other social networks.

14- Videolicious

Videolicious allows you to create awesome video clips using both audio and pictures.

15- Voice Thread

This app allows you to talk, type, and draw right on the screen and around documents, diagrams and videos.

16- Shmuppet

Shmuppet allows users to create custom recordings using a variety of animated puppets.

17- PhotoPad

This is an easy to use photo editing app. Learners can use it to create awesome stories out of photos they work on.

If you have other suggestions to add to the list, please share with use below

25 things you should know at your 25

I found it useful in one the blogs i read sharing same with you read and let me know your comments.

1. Take rejection with poise.

By now you should’ve faced some sort of professional rejection. My favorite was having my résumé handed back to me after a job interview.

2. Do your own bitch work.

Empathy is an important trait for all managers. Knowing what it’s like to do the grunt work makes you appreciate those who have to do it after you. Assuming that you are not above anything will help you soar in your career.

3. Craft an appropriate LinkedIn connection invite request.

I don’t mind getting LinkedIn connection requests from random people, but it irritates me when they don’t have a tailored message and instead use the standard LinkedIn invite line. Here’s an idea for something that could work: “Hi Jenny, I noticed we both work in the Chicago marketing scene and wanted to connect with you. Maybe I could buy you a cup of coffee/tea in the near future to learn more about what you do?”

4. Ask for a raise. 

When you’re worth more than you earn, you need to know how to ask for more. After being out of school for three years, learn how to broach the topic. Not sure how to do that?

5. Delegate work.

Delegating responsibility is underrated. By 25, you should know when it’s appropriate to delegate and how to do it. For example, if someone asks me to perform a task that is within my power, but I don’t have the time for it, I look for the colleague it makes most sense to perform that task regularly, and ask him or her to do it.

6. Pick your battles.

Not every battle is worth fighting; you should know which are worth your time and energy. Getting upset with the way someone sends incessant emails takes a backseat to someone who fails to communicate important pieces of information.

7. Unplug.

Once you answer that work email at 11 p.m., you set a precedent that you’re available 24/7. Unless it’s an emergency, try not to check your work email (or mark it unread and deal with it when you get to the office).

8. Put in your two-weeks’ notice.

If you’re lucky enough to have loved your first job out of college and are still there by 25, bravo! But you should know how to tactfully put in your two weeks’ notice, if you make a career move. This requires a written resignation. Here’s a great guide on doing the dirty deed.

9. Tactfully give your business card at a networking event.

No one likes the business card ninja who swoops in, throws his or her card at you, and leaves you stunned. First, have a conversation with someone. Find out stuff you have in common. Then offer your card as a way to stay in touch.

10. Avoid getting sloppy at a networking event.

An open bar doesn’t give you permission to act like you did at college frat parties. Have a few drinks to loosen up, but keep it professional.

11. Prioritize your time.

For example, tackle your bigger work issues toward the beginning of the day and save your smaller, less important tasks for the end of the day when you’re winding down. Remember: There’s always tomorrow.

12. Set professional goals.

You want accomplishments on your résumé, not just finished tasks. Setting annual professional goals will set you on track to advance your career. Meeting mentors in your industry through networking events and LinkedIn will help you realize what goals you need to prioritize.

13. Send an SOS.

Chances are you’ve felt overwhelmed by your workload at least once in your career. Knowing when and how to send a help signal to your manager and or co-workers is essential to preventing burnout.

14. Conduct an interview.

Knowing how to interview someone is an important skill. Not only does it teach you how to ask the right questions, but also it teaches you what skill set and personality you value in yourself and your potential co-workers.

15. Communicate.

Communication, when done well, sets you apart from other young professionals. Good communication is a strong asset, so learn it while you’re in the beginning stages of your career. For example, when emailing project specs, I copy as many people I think will benefit from the discussion. Bringing someone in during the later stages of development could mean painful—and unnecessary—back-peddling.

16. Handle being caught venting about co-workers.

It happens to the best of us. Your co-worker commits a major faux pas, and you need to vent about it to another co-worker. Then you get caught. Knowing how to turn it into a dialogue with constructive criticism—or knowing how to avoid it all together—is important.

17. Not sweat the small stuff (you’re not curing cancer).

Unless, of course, you are curing cancer. Then disregard. Ask yourself, “Will this matter a year from now?” If not, don’t sweat it. Acknowledge your mistake and learn from it.

18. Invest in your 401(k)—or at least think about it.

The numbers don’t lie. Someone who starts saving before the age of 25 accrues more interest than someone who starts saving at 30. Not sure how much to invest? This is a great guide.

19. Be a team player.

No one likes a selfish co-worker. Learn this healthy habit early in your career to get ahead of those who didn’t. You can operate under the “CYA” (cover your ass) mentality, just make sure it doesn’t turn into a “TUB” (throw under the bus) one.

20. Talk to the CEO of your company.

Get sweaty palms talking to authority figures? Nix those nerves now.

21. Lead a meeting.

You’ll need to learn how eventually, why not get it out of the way before you turn 25? Have a meeting agenda, and make sure you open it for discussion as often as you can so you’re not the only one talking. Also, you can take it one step further by following up with action items and decisions made during the meeting.

22. Ask for time off without feeling guilty.

You earn your time off, so it’s important to take it with a clean conscience. If you’re planning on having a “Treat yo self” day, look into local brewery tours, daytime trapeze classes, or some simple retail therapy.

23. Put together a visual report.

Putting information into a strong visual report speaks volumes more than just throwing the numbers onto a spreadsheet and clicking send. About 60 percent of people are visual learners, so it’s important to make your information pop with charts and graphs.

24. Give your elevator pitch.

Since I work for a small company, the question I get asked the most is, “What’s Ragan?” It took some practice, but I finally got my company’s elevator pitch down a few months after joining the team. Not sure what yours is? Listen to what your co-workers say.

25. Be a mentor.

By the time you’re three years out of college, you will have had at least one younger person ask you for career advice. Understanding the impact you have as a mentor is powerful, and the relationships you have with mentees can be some of the most rewarding ones you’ll have in your mid-20s.

Facebook Advertising

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social Media

Social Media

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Facebook is one the major Ad campaign of Social Media Marketing. Facebook has given various ways of advertising products, Creating pages, creating events and paid ad campaigns, which is considered as one of the major source of Facebook revenue.Though i know these ad’s play alot, but I  never clicked these adds since i started using Facebook. If I want to “like” a page I go and find the page myself and click “like”. I don’t know who out there clicks on Facebook advertisements, but they exist and they are a major part of Facebook’s revenue stream.

Facebook advertising

Facebook advertising

 

The Facebook advertising rates have gone up 41% since last year. That is an amazing rise in price when you consider that in the same time period Facebook has started showing more ads per page. With the increased quantity of ads the prices should have actually decreased, but in a great turn of events for Facebook the prices managed to increase.

The average cost per click has also increased in price by 20% in the United States. The click through rate has also decreased by 8% in the U.S. Fans are not becoming cheaper for advertisers and the growth in Facebook users is slowing. Does this mean that Facebook is becoming less of a viable advertising platform? The answer to that is almost definitely no. The Facebook ad platform still allows such detailed targeting that you wouldn’t want to keep it out of your digital campaign.

Facebook has more than 700 million active users and half of them log in on a daily basis. Through Facebook advertising, you can be sure to reach any particular segment. Conventional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups. Facebook advertising covers how businesses can drive traffic to both their business fan pages on Facebook and to their own Web sites. Facebook ads can be used for lead generation (PPC), traditional brand advertising (CPM), and for branded contests, sweepstakes, coupons, and quizzes for businesses of all sizes. Facebook also provides advertisers with deep behavioral targeting because of its access to more than 700 million user profiles.

As Facebook becomes increasingly inundated with advertisements it will be interesting to see what advertisers do to stand out. When a user is being bombarded by seven advertisements all targeted at them what can be done to make sure you’re the advertisement being clicked? This is a question advertisers will need to answer very soon if they want to survive in the increasingly competitive Facebook advertising environment.

Benefits to advertising on Facebook include:

Benefits

Benefits

1. Highly targetted: Facebook allows you to target your audience using a variety of different options, from basic demographic information to relationship status, education level, interests, and friends. So, no matter what your product or service, Facebook ads allow you to tailor your campaign to reach the people who will be most interested.

2. Working within a budget: In addition to a pay-per-click option, you can also pay per 1,000 impressions. These choices help you keep within your monthly marketing budget, while implementing the campaign that is right for your business.

3. The Snowball Effect: Once somebody has clicked on your Facebook ad, they can be directed to your Facebook Page, giving them more opportunity to interact with your brand. These interactions will then be posted on their newsfeed for their friends to see, allowing you to reach an even larger audience.  Successful campaigns can expect a snowball effect to occur.

4. Sponsored Stories: In addition to a standard pay per click advertisement, you can also advertise using one of your most popular wall posts. This helps make your ad more interesting while also playing to Facebook’s key strength: being social.  Your audience will be able to see the interaction of your fans, learn more about your brand, and even engage in the conversation with just one click.

5. Flexiblity:  Compared to PPC campaigns available on search engines like Google, Yahoo and Bing, Facebook allows you to create more flexible ads, including the ability to add an image as well as allowing for longer character length in ad descriptions.  This allows you to create an ad that can grab your audience’s attention and explain the benefits you have to offer.

6. Multiple destinations: Your Facebook ad can either link to your Facebook Page or an external site, allowing you to direct traffic to the best resource. Sending audiences to a Facebook Page works best for B2C brands or is ideal if the content on your page is relevant to the ad. For B2B brands, Facebook ads work best if they link to a related landing page on your website.

7. Captive audience:  Facebook users are a very engaged audience and are receptive to advertisements that interest them.  Reaching them on this platform allows you to interact with them in an environment they are comfortable with and willing to participate in.  And, if they find your ad interesting enough, they’ll share it with their friends.

8. Immediate Like: Facebook ads can include the Like button, which means your audience can begin following your Page with a simple click.  This will provide you with more opportunities to market to them in the future.

9. Easily monitored: Facebook advertising can be tracked and monitored easily, which will help you figure out what works and what doesn’t, while simultaneously learning more about your audience and their behaviour.  You can also test out different versions of an ad to see what is most popular and helps you meet your marketing objectives best.

10. Mobile users: Not only is Facebook one of the most popular sites on the Internet, it’s also one of the most popular mobile sites as well, which means your ads will be seen by people even when they are on the go.  With mobile Internet usage doubling every year, reaching this audience is vital to online marketing campaigns.

Facebook advertising provides endless opportunities to reach your customer base and should be part of any social media strategy. Whether you are announcing a new product, promoting an online competition, or want to drive traffic to your website, Facebook ads could be the right solution for your business.