So let’s jump straight in. Here are some of Twitter tips:
Follow Follow Follow and Learn and Do the Basics Perfect
When I first joined Twitter I have to admit that I was extremely annoyed at the low signal to noise ratio. There were and still are heaps of spammy Twitter accounts out there. As a result, I pick and choose which Twitter accounts to follow. What do I base this on? Two things – first thing is whether they have filled out a bio that makes them sound like a real person or brand. So make sure you fill out your bio well, be descriptive and include your website address if you have one. Secondly, I look at the profile picture and whether it is a real life looking image. Not just some good looking guy or girl. Do the same and upload a real image of yourself or your business logo. These are the very basics on getting more followers.
Follow and Be Followed –
(Thats why i call it as Follow – Follow – Follow)
This is the oldest follower acquisition strategy around. The basic etiquette behind Twitter is that if you follow someone, they will follow you back otherwise it becomes a one way conversation. However, this isn’t a rule so you don’t have to do this, but many people on Twitter still follow this principle. We are going to use this to our advantage. So the first tip is to follow some people! As a result, you will start to gain followers. Moreover, find a couple of popular Twitter accounts in your niche and then start to follow their followers. For example, if you sell golf products search for a golf related Twitter account. Similar to my previous post where I talk about how to target your Facebook ads, you are in effect creating a targeted Twitter following.
If you’re completely new to Twitter, I would start off doing this manually. Aim to follow around 100-200 people per day and space it out. Don’t try to do it all at once. If you attempt to follow too many people in a short period of time, it will raise a red flag and Twitter will lock you out for a period of time. There is software out there (which a lot of people do use) to build up their Twitter following by automating the above process. This software includes TweetAdder, TweetBuddy and TweetAttacks. However, word of caution I would not recommend using these software tools as Twitter is now suing them for spamming. You run the danger of having your account banned by Twitter so just be very careful if you do decide to take the risk.
Retweeting and Mentions
Another great way to get new followers is to have your followers retweet your content or to mention your handle in their tweet which then gets tweeted to their entire list of followers. These tweets can then be retweeted by one of their followers and so on and so forth. This is where the viral nature really kicks in. But to get people to retweet you is a different story which I’ll cover in another post about content curation. But for now, just aim to provide useful and relevant content for your niche.
Twitter contests are relatively simple to implement and are great for growing your following. The basic idea behind a Twitter contest is to get people to follow you and then to tweet about the contest in order to win a prize. Make sure this prize is worthwhile by offering something of value. If the prize resonates as something people want and must have, the whole contest will go viral. Imagine winning a brand new Apple MacBook for about 1 minute worth of work.
Another great way of getting more followers is to join a Twitter directory such as Twellow and WeFollow. These directories allow users to search for Twitter accounts to follow based on different categories. Add yourself to these directories.
Paid Tweets and Promoted Accounts
Whilst on Twitter, you may have noticed promoted trends, promoted accounts and promoted tweets as seen below: This is Twitter’s version of paid advertising. I haven’t tried this yet although I’m keen to give it a go. But these promoted accounts are popping up all over the place on Twitter. Check out the Twitter business page if you would like to find out more. The great thing about promoted accounts is that Twitter also provides you with analytics.
Another version of paid advertising on Twitter is to actually contact the owners of Twitter accounts in your niche with large followings and pay them to promote your tweets. With Paypal it’s actually quite easy to do monetary transfers to anyone in the world so you could negotiate a rate with the Twitter account owner.
Well there you have it, some of my tips on how to grow a large Twitter following. Have you got any other tips? Would love to hear them via the comment section below.