Here are some essential things that one should follow to maintain the Rankings in 2014

SEO-2014

SEO-2014

Have a Responsive Web Design

There has been a rapid growth in the use of portable devices(mobiles) and tablets, in the past few years. And most of those users prefer browsing the internet through those devices. Make sure that the content of your website is easily readable when viewed through all other devices like such; in short, improve your website’s responsive design. This is a very important factor that can affect SEO since, if any website doesn’t provide a good user interface, the visiting users will always tend to shift to something that does.

Use Social Media

Use of Social Media, Publicizing the article on Social Media is a very important technique to, not only get more hits, but also to improve SEO. Google Plus’s +1 carries around 0.37% of the weight-age of web page’s SEO. So, the better to reach out to people on Social media, the better it is for website. Still there is lot of

Brand building – Authorship

Although Google has recently announced that they will remove the authorship images from search results, SEO experts, after many experiments, say that authorship can still affect a website in a positive manner.

However, only the image is dropped off and authorship stays in the website. To set up authorship, better to have a Google+ account. Still today, no one from the SEO industry could confirm the importance of the authorship verified content in search rankings either in the form of some SEO experiments or cases, even google never confirmed it – but still there is a big question about its factor.

Go with a Content Management System (CMS)

Use a proper content management system that offers various plugins. WordPress is one of the most used content management systems, nowadays. It not only provides you with amazing plugins, but will also help you frame your content and images in a way which will make it easier for Google bots to traverse. Although, using a CMS is not a must, it is highly advisable. Blogspot and Drupal are a couple of other famous CMS.

Have a killer UX

Like icing on the cake, Good User Experience (UX) can lead always great results. See that the navigation from one page to another inside the site, is easy, even for a normal user to do. Also, see that the loading time  of the website is minimal, not only on a PC, but also on other devices. Learn more about UX and make the most out of it.

Keyword Analysis

Look for keywords that have low competition and high search volume. This will help in writing good articles, using such words as the keywords and gain more users. Google Keyword Planner is a free SEO tool that will help you find such words. Instead of using a single word, it is advised to use key phrases. And also, make sure that you know how to use a keyword in the context. However, the most important of things is to produce good quality content that readers would connect to.

Link Building

See that first build proper inter links among the pages of your website so that it gets easier for the user to navigate. It is fine to use keyword in the links but make sure that link it only to a relevant page on your website. This can help in improvised ranking of other web pages in website.

Always use relevant, high quality links that go out of your website. This builds a trust to Google that what are referring to is important and useful. And this might eventually push the website to higher position in the search results. And, keep away from bad and low quality links.  Then again, there are few tiny basic mistakes that newbie’s tend to do.

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Google’s New SEO Update

HTTPS as a ranking signal

Google's SEO update

Google’s SEO update

 

As Per the recent updated from google “Security is a considered as top priority for Google” and will be considered as important factor for google Ranking.

The idea behind this update is to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. they have also created resources to help webmasters prevent and fix security breaches on their sites.

In the coming weeks, Google will publish detailed best practices to make TLS adoption easier, and to avoid common mistakes.

Tips to get started:

1. Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
2. Use 2048-bit key certificates
3. Use relative URLs for resources that reside on the same secure domain
4. Use protocol relative URLs for all other domains
5. Check out our Site move article for more guidelines on how to change your website’s address
6. Don’t block your HTTPS site from crawling using robots.txt
7. Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

If your website is already serving on HTTPS, you can test its security level and configuration with the Google’s Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in google’s Webmaster Help Forums.

SEO Update – Pegion is Next?

Last night as per latest sources it is confirmed that Google has released a new algorithm update to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes more likely will be visible within the Google Maps search results and Google Web search results.

 

pigeon-update - SEO Update

pigeon-update – SEO Update

Note: Few Experts from the industry have named this update the Pigeon update, not sure what is the reason.

The core changes are behind this update is, it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from this change.

As Experts says that Google told them, the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more…

In addition, it is also confrimly informed to experts by Google, that this new algorithm improves their distance and location ranking parameters.

The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.

Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.