HTTPS as a ranking signal
As Per the recent updated from google “Security is a considered as top priority for Google” and will be considered as important factor for google Ranking.
The idea behind this update is to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. they have also created resources to help webmasters prevent and fix security breaches on their sites.
In the coming weeks, Google will publish detailed best practices to make TLS adoption easier, and to avoid common mistakes.
Tips to get started:
1. Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
2. Use 2048-bit key certificates
3. Use relative URLs for resources that reside on the same secure domain
4. Use protocol relative URLs for all other domains
5. Check out our Site move article for more guidelines on how to change your website’s address
6. Don’t block your HTTPS site from crawling using robots.txt
7. Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
If your website is already serving on HTTPS, you can test its security level and configuration with the Google’s Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in google’s Webmaster Help Forums.
Last night as per latest sources it is confirmed that Google has released a new algorithm update to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes more likely will be visible within the Google Maps search results and Google Web search results.
Note: Few Experts from the industry have named this update the Pigeon update, not sure what is the reason.
The core changes are behind this update is, it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from this change.
As Experts says that Google told them, the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more…
In addition, it is also confrimly informed to experts by Google, that this new algorithm improves their distance and location ranking parameters.
The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results. Google didn’t share any details about if and when the update would roll out more widely in other countries and languages.
Google has not commented on the percent of queries impacted by this algorithm update, nor if certain web spam algorithms were deployed in this update.
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Google latest announcement has rolled out the release of Panda 4.0, even though they claim it is supposed to be a gentler change but for most of the web sites and SEO experts it will have to be watched and measured over the next few weeks to see if and where and who are hit by the changes.
For those of you who are not SEO literate, Panda is Google’s algorithm that is used to index pages and rankings in search engine placements. It is why you see the pages listed that you see when you complete a Google Search. It is all behind the scenes and most people have no idea of what these algorithms are or how they do work in reality. But for marketers and SEO content reliant sites it is a huge deal to tackle.
Here are few survival tips for Panda 4.0
• Keep your site content high quality. Panda 4.0 will penalize and negatively rank sites with low quality content
• Optimizing your pages is most essential for this release
• Use specific keywords and content not generalizations
• Social bookmarking will turnout to be a great tool to help with Google rankings in this update
You need to have very high quality content and articles every time you post. Google is going to definitely penalize sites that have low quality spammy content and articles.
• Longer, high quality articles
• Inspire your readers with a personal style
• Solve issues with relevant topics
Connecting With Your Audience
Targeting your audience and readers for traffic is a high priority as well. The content and articles of the site needs to have a audience not just be a general broad subject. Keep on targeted areas throughout the blog, you do not want to go out in left field with some random topic.
Connecting with you audience is key. Reach out to people’s emotions, and morals to connect on a personal level with your readers. Know who your readers are, the more you know your target audience the more you can connect with them personally and emotionally.
Remove content from your site that is of low quality. Even if you have great recent articles that you are dishing out daily, you still need to remove the old content that is low quality so that you are not penalized for it and ruins all your good intentions. Do not use or leave any copied content.
Learn how to do search engine optimization. You can easily learn how to do this online, there are gads of articles that will teach you how. Use a friendly SEO theme something custom, if you use WordPress you can easily opt into Genesis or Thesis. But watch for loading speeds, compression and such.
Use social media to promote your site! Social media has become one of the best marketing secrets of all times. Google+ is where you need to start. Then spread out from there. The more traffic seen going to your site and interacting with you, the better rankings you will have.